© CTC Publishing

Bob Bly, author of 80+ books and the man McGraw-Hill calls "America's top copywriter," reveals how you can ...

Double or triple your advertising response rates!

… without spending a dime more on ad space, increasing the size of your ads, or running your ads more often.

Dear Marketer:

With CAN SPAM laws and spam filters blocking so many e-mails, e-mail response rates are plummeting.

Similarly, “do not call” lists are making it increasingly difficult to reach your potential customers by phone.

Now, some states are considering “do not mail” legislation to block direct mail.

Laws on the books now prohibit fax broadcasting to strangers – so you can’t promote your product to prospects by fax, either.

And half of your online ads never reach your audience because of pop-up blockers installed on their PCs.

In such an environment, print advertising – once thought to be on the verge of extinction – is making a powerful comeback …

As marketers discover the uncanny ability of magazine and newspaper advertising to break through the clutter — and get skeptical consumers to respond.

In many ways, making money with print advertising is a lot easier – and less complicated – than direct mail or online marketing.

The fact is, you don’t have to be a genius – or a great copywriter – to create print advertising campaigns that breaks sales records.

You just have to know the basics and a few of the tricks of the trade.

For instance:

  • A company offering IT training made one simple change to the space ad for their seminars … and the number of leads generated by the ad doubled.
  • A software publisher modified the wording of the offer in one of their promotions – and watched as their gross sales increased tenfold.
  • Fortune 500 computer company offered, in addition to a brochure on their global consulting services, a free CD of a recent tele-seminar … and response increased sixfold.

All of the above are promotions I wrote for clients … using the techniques and methods outlined in my e-book, Ads That Sell: Proven Strategies for Doubling Your Advertising Results.

Now, you can use these same principles to boost your ad response risk-free for the next 90 days when you click below now:

25 years of advertising knowledge –
delivered to you in literally minutes!

In Ads That Sell, you’ll discover tips, tricks, and techniques that can double or triple response to all your ads – classified, fractional, or full page … magazine, trade journal, newspaper, even Yellow Pages.


  • How to get lucrative freelance copywriting assignments for print advertising. Page 93.
  • What do copywriters charge to write print ads? Page 99.
  • Should a copywriter ever write ads on spec for a client? Page 100.
  • The 10 commandments of writing an effective print advertisement. Ignore them at your peril. Starts on page 6.
  • Do you need a catchy slogan or pithy tag line for your print ads? The answer may surprise you. Page 32.
  • 31 ways to generate more inquiries from.
  • How to review ad copy submitted by your agency, staff, or freelance copywriter. Page 58.
  • 5 qualities that most successful ad campaigns have that average ad campaigns often lack. Page 12.
  • The “PAP” formula for writing potent ad copy. Page 20.
  • The 8 basic types of ad headlines – and when to use each. Page 17.
  • Why writing small ads is actually more difficult than writing full-page ads … and how to fit all your sales points in the tiny space available to you. Page 46.
  • 10 secrets of successful financial advertising. Page 44.
  • How to create an effective Unique Selling Proposition for your product – and communicate your USP clearly and persuasively in your ad copy. Page 63.
  • 42 questions to ask before you write your ad. Page 56.
  • What a duck quacking in the rain can teach you about writing engaging ad copy.Page 8.
  • 9 ways to sell more merchandise in advertising aimed at consumers. Page 50.
  • The “MAGS” strategy for creating a winning corporate ad campaign. Page 49.
  • The 4 functions of the headline. How many are your headlines performing? Page 14.
  • Rules for ad layouts. Page 25.
  • 9 reasons why ads fail. Page 52.
  • How to improve results to health care advertising. Page 48.
  • 32 sources of content you should check before you sit down to write the first draft of your ad. Page 55.
  • Need to illustrate your ad? 8 visuals you can use to get the reader’s attention and drive home your selling point. Page 23.
  • 11 rules for using response coupons in your ad. They still work – contrary to what your ad agency is telling you. Page 29.
  • The principle of “push-pull” and how to use it successfully when advertising to dealers, distributors, and other members of the trade. Page 43.
  • 7 tips for creating business-to-business advertising that sells. Page 37.
  • Portfolio of model ads – includes: benefit ads … brand advertising … news ads … free catalog offers … character ads … testimonials … celebrity endorsements … “false logic” copy … sample offers … positioning ads … and more. Starts on page 66.

One other thing: I’ve been writing ad copy for more than 25 years … working 60 hours a week, 50 weeks a year … and teaching others to write ad copy for nearly that long.

There are very few copywriting teachers with as much experience as I have.

And none I know of who have written ads for a wider variety of products and services … everything from software and computer systems, to chemicals and industrial equipment, to publishing and financial services, to logistics and security.

The techniques I reveal in Ads That Sell cost my clients millions of dollars to develop and test … and now they are yours for a tiny fraction of that investment.

And now you can take review my program, in the comfort and privacy of your home or office, risk-free for a full 3 months before deciding whether you want to own it.

To request your no-risk trial of Ads That Sell, simply click below now:

“OK, but what will it cost me?”

How can you get great copy written for your next ad or learn to write it yourself?

Copywriting Boot Camps, as you probably know, are expensive. Two famous copywriters recently charged $5,000 for their Boot Camps.

Hiring a top copywriter to write your space ads is also expensive – $3,000 or more for a single full-page direct-response ad … plus a fat bonus or royalty.

Ad agencies cost even more. Most won’t help you with your ads unless you’re going to spend at least $100,000 a year with them – or much more than that. And before you hire an ad agency, talk to their clients … and ask whether their ads actually made money. The answer may shock you.

In any case, Ads That Sell won’t cost you $100,000 … or $5,000 … or $3,000 … or even $100.

Instead, the price is just $39 – less than I charge for just 5 minutes of my time!

And if Ads That Sell doesn’t help you create ads that get your phones ringing off the hook with new business, you don’t pay even that much. Here’s why …

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this program.

If you aren’t convinced that Ads That Sell is the smartest investment you’ve made in your advertising education this year, just let me know within 90 days.

I’ll give you a full and prompt refund. And you can keep the e-book with my complements.

That way, you risk nothing.

Do my advertising secrets really work?

“Bob, the response we’ve received from your copy has been nothing short of tremendous,” says John Fallone of IT Group International. “We’ve derived significant business from these unforgettable mailings.”

Why not use my methods, proven for over a quarter of a century in the marketplace, to create ads that make this kind of difference in your business … and your bottom line?

To order Ads That Sell on a 90-day risk-free trial basis, just click below now:


Robert W. Bly, Director
CTC Publishing

P.S. Order Ads That Sell today and you get a FREE Special Bonus Report, Take Your Copywriting to the Next Level. (list price: $29).

In this 59-page special report, you will discover:

  • How to get great testimonials for your ads … and where to use them in your copy. Page 44.
  • The magic of “false logic” – convincing the reader that you know what you’re talking about no matter how complex the topic. Page 35.
  • Using the “Copy Length Grid” to determine whether your ad copy should be long or short. Page 50.
  • How to prepare for a copywriting assignment. Page 3.
  • Reach your prospects on a deeper level using the “BDF formula” to uncover their core buying complex. Page 40.
  • And more …

To order Ads That Sell on a no-risk 90-day trial basis … and get your FREE Bonus Report … click below now:

P.P.S. Warning! Advertising space is expensive to buy. Before you invest your hard-earned cash in running your next ad, read Ads That Sell to make sure your ad copy gives you the best chance of generating a positive ROI on your advertising investment:

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 80 books including The Copywriter’s Handbook (The Copywriter’s Handbook), Internet Direct Mail (NTC Business Books). He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about Bob Bly’s copy and counsel

“Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work.”
Jim Romano, DataForceOne

“Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer.”
Aaron Griffith, The Griffith

Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can’t!”
William McElleney, IBM

“The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we’ve already begun applying some of the key learnings.”
Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

“Bob…your creative work, patience, and ‘partnership’ with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we’ve received from your letters has been nothing short of tremendous. We’ve not only derived significant business from these unforgettable mailings–your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel.”
John A. Fallone, IT Group International

“I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow.”
Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

“Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment.”
Michael Manoussos, Manhole Barrier Systems

“Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort.”
Michael C. Howard, Chasm Recovery

“Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy.”
Brian Kurtz, Boardroom

“You did an excellent job. It’s been a pleasure working with you on this project.”
Edward Brunet, Decatur Professional Development, LLC

“Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that.”
Chris Pickering, MeritDirect

“Bob . . . Just got the copy and advertisement you did for my new book . . . It’s great! You are good! Great job . . . you have tremendous insights into what excites and what sells!”
Don Libey, Libey Incorporated

“In my opinion, you are the best copywriter in the software industry.”
Judy MacDonald, Director of Marketing, Direct Response

“When I received the piece, I thought, I’ll have to skim over it now and read it later. But, once I started, I couldn’t stop! You did a GREAT job with Ken’s story. I love it. It kept me reading. I’m VERY pleased with it.”
Craig Simpson, Ken Roberts Company

“Bob, It’s been a pleasure to work with you!!! Thank you so much! I’m very happy with the copy; I feel it will give me good results.”
Alejandra P. Bigai, Romanicos Chocolate

“Thanks again for a great job.”
Davis Ross, Ross Advertising

“I just wanted to thank you again for the excellent work you did for us. You are the man and I can’t tell you how much I admired your approach and service. Although I’ve never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!”
DP Jovine, Tycoon Research

“Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well.”
Kyle Hodgens, Capital Financial Media

Thank you for the copy. I see why you’re the expert. It’s so simple, it’s brilliant.”
Sau Hyoung Pak, Big Machine

“The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I’d like to say I’m impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business.”
Joshua Andrews, Health Solutions, LLC

“When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale… can’t ask for much better than that.”
David Galland, Casey Research

“I loved the ad! I don’t see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can’t wait to see how it does. Thanks so much!”
Alice Wessendorf, Agora Health Book

“I show off the work that we did on lead generation for negotiation — as well as the conversion program from HMCL — as big successes.”
Paul Szymanski, Harvard Business School Publishing

“Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies.”
Ingrid Boney, II

“Thanks, Bob! You are awesome to work with.”
Matt Morsa, Stock Secrets, Inc.

“I’ve spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he’s doing.”

Joe Culotta, Natural Medicine Co.

“I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project….”
Nick Roumi, Pacific Coast Funding

“This is an outstanding letter. Really nice work!”
Paul Szymanski, Harvard Business School Publishing

“Like the package … the tone … I think it’s excellent.”
Bill Caskey, Caskey Sales Achievement

“We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I’m thrilled to have you working with MedLink.”
Jim Chacona, MedLink

“Just wanted to take a moment to sincerely thank you for the hard work and energy you’ve poured into the Sinatra product package. You are a joy to work with.”
Gail Diggs, Phillips Health

“Thanks again… you did a great job.”
Caleb Cherry, Capital Financial Media

“You are a genius! I rarely love copy this much from the get-go. You hit it on the head!”
Sara Pond, Nightingale-Conant

“The original ad insert of ‘Wall Street’s Loss is Your Gain’ continues to kick butt — pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago.”
Charles Mizrahi, Stealth Stocks